Effort Over Comfort

Making your dream come true requires work but it also requires quieting the distractions.

The other day, I saw this post on social media that said, "One day, you'll realize that your dream died because you chose comfort over effort."

And I couldn't help but think, "This applies to me 10000%."

Want to know the best way to get to that dream and not let it die? Get rid of everything that distracts you. 

This is essentially the basic tenet of minimalism anyway. If it's non-essential, if it's unused, if it's clogging up your life, and most importantly, if it's keeping you from doing the thing you're supposed to be doing, then you have to get rid of it.

When I chose to embrace minimalism, it kicked me into minimalism in all, and I mean all, areas of my life. From home, and all that encompasses, to my kids' lives, my life, and work.

When I got rid of things that weren't pertinent or essential, focused on what I loved, and intentionally chose the activities to do and the things in my home, my life changed. I was free to pursue my dream. 

When I made minimal everything around me,  the clouds parted giving the sun a chance to shine on the things that truly meant something.

It was like pointing a giant magnifying glass at my dream and saying, "Here! This is what you need to do."

In other words, the comfort factor of obtaining stuff and doing dreamless activities disappeared when I let go of "stuff" (or work and things I didn't need to do) and made my life as authentically me as possible.

I'm working on a middle-grade work of fiction that I began twenty, yes twenty, years ago. I rewrote it twice and shelved it twice. Now, I've written many other things (and a book), including several other books that may or may not ever see the light of day. 

But this one book concept -this dream of an idea makes me wake up every day now and say "I have, have, have to write this before I die!" The dream came back to life.

Why? Because I've omitted the unnecessary parts of my life (the overstuffed house, jobs I didn't love, social media wasting my time) to focus on the necessary parts. I have to write this book.

Comfort over effort (maximalism consumerism and distraction) or effort of comfort (minimalist gratitude and focus)?

It's up to us to choose what we want every day, otherwise this world will decide for us.

What have you put on the back burner because you've insisted on comfort? The dream is still there. As long as you're alive, it's never too late to change and redirect your life to complete that dream.

Window Shopping Is Enough

The remarkable power we obtain when we learn to stop buying

Scrolling through social media recently, I came across a vintage blogger talking about the benefits of buying secondhand. 

Of course, I thoroughly understood everything she was talking about and agreed. As a vintage seller and wearer myself, loving and living in clothing that gets a second life does wonders for myself and the environment.

But she said something that made me stop scrolling. She said,  "The average consumer adds 68 pieces of clothing to their closet every year." When I heard that, I thought impossible. 

And yet, was it true? 

I quickly searched online to see if it was and found an article written for the Roosevelt Institute that corroborated this point. In the 1960s, only 25 pieces a year were added to the closet Now, it's closer to a whopping 68! 

Even at the height of my consumerism - about seven years ago right before I decided to go minimalist - I'm sure I wasn't buying 1.3 items a week.

Or was I?

I thought about my shopping habits. From walking into Target (twice a week or more) to checking my Amazon cart (daily), I made purchases - clothing purchases - all the time. Maybe it was true. Maybe it wasn't quite 68, but I bet it was close to 50. One new item a week? Sure, that sounded right.

I'm so far removed from that way of living and buying now, that it's difficult to understand how I got to that point. Why was I buying so much? Why did I feel the need to have a stuffed closet? 

Simple. Because of what I chose to look at. Namely, advertising and social media. 

It's easy to buy one new item a week when I'm looking at ads, following fashion influencers, and subscribing to fashion catalogs via snail mail.

When I became a minimalist, I realized how in bondage I was to the world of advertising and fast fashion and I wanted nothing to do with it. And once I saw it, I couldn't unsee it. So, I learned how to make window shopping my retail therapy and call it a day. 

Here's how I changed my shopping habits. 

Stop (most) Social Media - I unfollowed all fast fashion influencers. Being told I needed to buy something (with their "click to buy link") was an enormous detriment to being free from mindless buying. I even got off Instagram for a few months which was a wonderful experience. I still have social media, but I am very selective about whom I follow. I only have a few social media apps these days and ultimately got rid of apps I wasn't on. The less I see the better off I am.

Stop "Adding to the Cart" - Of course, we need some things, but the best strategy to stop buying is to stop adding everything you want to the cart! I know, Caption Obvious. Instead, look at the item, like it if you have to, and move on if you don't need it. Do one better, if you dare, and delete the apps that make it too easy to purchase. Buy in person, shop small and local, and watch your fast fashion world slowly shift to a slow fashion world where you can breathe deep and live unfettered by the cares of our modern world.

Stop the Catalogs - Seriously, this one is the worst. I had a couple of catalogs that I loved to look at. Their photos were so beautiful! But, because of them, I bought more than I needed. So, I stopped their subscriptions and now, if I want to see what they offer, I go directly to their website. However nowadays, even that has shifted to the backburner. 

Start Window shopping - Look but don't purchase. I suppose we call it "window shopping" because that's how it was done before the internet. Today, it's scrolling, and adding to cart - it's internet shopping. But this modern-day "window shopping" is where it's at. We get to look, love, admire, imagine ... and walk away. It fulfills that "shopping" action, but doesn't require our checkbook! 

And in person? With actual windows shopping? Today, I walk through Target and admire the new fashion. I run my hand along a sweater and check out the denim in that great new color. But, if I'm looking to be content with less, my next step is to walk away, remember how many sweaters and jeans I already have, and not add them to my cart. And if I'm feeling extra strong, I don't walk through the clothing section at all.

Being a minimalist doesn't mean we never buy anything ever again, nor do we not buy occasionally just for fun. Of course, we do. Rather, it means weighing our options and seeing if the purchase is justified. Does my closet need this? Is this an impulse purchase? Will I actually wear it for longer than one season? 

Remember, a perennial traditional wardrobe will take your dollar the farthest and your style the highest.

By window shopping, we allow ourselves to look at the item and walk away. And the walking away part is where we gain our power. Being able to say we like an item and not purchase it (because it's not needed) is an incredible feeling. You know what that is? That's delayed gratification; that's discipline. And forgoing buying repeatedly will make you stronger every time you do it.

These are the simple things I did to shift from an unhappy consumer to a contented minimalist. And to keep that power of satisfaction at the forefront of my heart and soul, I will never return to my old ways of shopping. 

For me now, less buying - and more window shopping - is my superpower.

Interior Design and Minimalism

Often, I talk about minimalism pertaining to clothing, but so much of our lives take place outside of the wardrobe. We live in our homes, not our closets, and we spend much of it in the family room and kitchen. Those are the areas that need the minimalistic touch as well.

Having a minimalistic home doesn't mean sparsity, or only using two colors. Of course, if that's the look you're going for, then great. If you're looking for a clean simple look, having a couple of colors does the trick. 

But minimalism can also mean bright colors and bold furniture, it just means less of the little stuff we don't love, and more of the pieces we love. My sister, who's an interior designer, has a myriad of clients who love both the busy and minimalistic look. She works for both kinds. So, it's not the "stuff" or lack of stuff necessarily that creates a minimalist lifestyle.

Minimalism can also mean art on the walls and plants in the kitchen. It can also mean lots of things you love around you. What minimalism is truly about is getting rid of the things that aren't you and don't make you happy to make room for what does make you happy.

Here are three questions I asked myself about my home's decor. 

1. Do I love it? 

Like won't cut it. We like a lot of things. I like coffee mugs, but do I really love the 25 I have? (Yes, I have 25 - one of the few items I haven't minimized because I adore vintage coffee mugs. I know I have a few I don't love and those need to go.) But that's what's filling up our homes. Liking something is almost common. You don't want common. You want sincere love. Do you love that recliner? Do you love that work of art? Does that centerpiece make you swoon? If not, let it go and pare down to what you love.

2. Do I need it? 

I know decor is decor is decor. It makes it look like we live in a homey, fun, well-loved place. But, what about only choosing the decor that is needed? I love plants. I had dozens of them in and around my kitchen at one point. But, I found (for myself) that I was becoming overwhelmed with plants. I gave away some, moved some to different parts of the house that needed greenery, and cleaned off the kitchen counter. Turns out I kept a lot of them, but I didn't need all of them. It feels and looks so much better.

3. Is this my style?

This really opened up my eyes. I have a relaxed almost southwestern vibe to my family room, but I didn't know it until I began to take out the things that didn't fit with this style. I got rid of a hand-made wooden whale I thrifted a while ago which was beautiful. But it didn't go with my room's theme. I took it out. Also, I had pillows I thought worked, but they ended up distracting from the room's look. I got rid of them and it looks so much better (and having fewer pillows on the sofa actually allows us to use the sofa!) Find a unifying theme and style for each room and stick with it for a cohesive, minimalistic look.

Just recently, I was honored to be a part of a blog post written by Pablo Alvarez for the Redfin Blog. 

Titled "How to Design a Stylish Minimalist Home: Interior Design Ideas for Simple Living," it takes a complete look at what minimalism for the home can look like. It's a detailed and fun read that outlines ten simple ways to create a simple, minimalistic home that's perfect for you. Read the full article right here.

Remember, pare down to love in everything in your life and watch it become the most enchanted it's ever been. These three questions have made my home a home I love coming back to.

The Minimalist Wardrobe and Athleisure Wear

Most articles and books - (Courtney Carver comes to mind) I've read about minimalism and clothing say that athletic wear, or the more modern term "athleisure" wear, doesn't count towards having a minimalistic closet. Which I understand. It's a separate part of our closet, really. And there can be quite a few pieces that go into having an athleisure/ athletic wardrobe.

These articles state that you should feel free to make your closet minimal, but when it comes to having all the sportswear, well, don't worry about it. It doesn't count.

But in actuality, it does count.

There's an obvious reason why that athletic drawer counts: there's a lot of stuff in there!

I just went through my drawer of athletic wear a few days ago. This drawer - a very over-stuffed drawer - is filled with clothing for golf, pickleball, running, gym, and yoga. That's a lot of clothing for a lot of different sports!

Now, I can combine some sportswear and wear the same thing for several (like golf and pickleball, or gym and yoga), but at the end of the day, that drawer is so full of clothing, I can't even find what I'm looking for.

So I decided I wanted the overflowing drawer of athletic wear to actually be a drawer that I liked to open (and didn’t dread having to close, which was always difficult with clothes spilling out of it) and shrunk the number of pieces I owned.

It's nice to have several outfits to wear for any of these activities, but I didn't need ten pairs of yoga pants. I tended to only wear four or five of them regularly (because I liked how they fit or didn't sag or pull where I didn't want them to) which left me to ponder: Why do I have the rest of these in here?

I repeatedly wear a favorite hoodie as a sweatshirt. Then why did I own five other sweatshirts if I never wore them? 

It felt like I owned as much in my athletic clothing drawer as I did in my regular clothes closet. Which was odd considering I spent only a fraction of my time in them. So, my goal was to lessen the amount of clothing I owned for a part of my life that I didn't do all day.

Pro tip: If you don't like your athletic wear and know they don't fit right, don't feel bad about starting over. After going through my yoga wear, I ended up donating a pile of stuff I didn't wear (hated the color, didn't fit right, etc.) and still ended up buying a new top and pants set. These were ones that fit right and I knew I would wear them.

Side note and side rant:

I have this thing about women wearing athleisure wear in public. And it's not a positive one.

While I'm not saying one should never do this (I mean, even I have hopped into the store after yoga), I find that it's mere laziness - more than anything - for women to continually do this. The only time I strive to wear yoga pants out in public is... when I'm going to yoga. 

I realize some of you don't care. You want to be comfortable. Great! Be comfortable. But for those of you who live in athleisure wear, why? Are you working out all day? I don't get it.

I think because I've sold vintage clothing for so many years and because I find value in owning and wearing quality clothing, my biggest question is this: Why would you let an opportunity to dress nicely evaporate because you'd rather be comfortable? There are plenty of comfortable clothing pieces you can wear that don’t consist of a sweatshirt and yoga pants.

Here's another big question: How often have you run into people you know looking just a bit shabbier than you wished? Were you wearing clothing that came straight from the gym?

Something to think about  

Okay, this post isn't about whether or not it's right or wrong to wear athleisure out. That's up to you (it just happens to be a pet peeve of mine).

But this post is about this: That drawer of soft, comfy, gym-worthy, or court-worthy clothes doesn't do you any good if you're not wearing them (or you have too many to wear like I did.) So pare down to love and keep only what you truly like and what you actually wear.

If you're like me, go through that drawer like you mean business. Maybe these clothes don’t count in the actual number of items in your closet, but my gosh. If you can't close the drawer, or you dread opening it (like I did), something is off... especially for a minimalist.

Make owning your athletic wear a better fit for you, literally and figuratively. Make that drawer (or section in your closet) of athleisure wear count. Really love it, really like it, and really make it count for taking space. 

-Heather

Paring Down to Love - Business Edition

How Minimalism Took Over My Work and I've Never Been More Successful (and Happy)

2025 marks the fifteenth year I've been selling vintage clothing online. And while I love it more now than when I first began selling vintage (which is amazing), I've recently changed how I do this vintage gig. And it all has to do with the joy of minimalism.

At the start of my vintage-selling career, it was a matter of learning how to find the vintage items I wanted, add those pieces to my shop, and gradually increase the number of items to sell more things.

After all, if I have more things, I'll sell more things. These laws of business are basic but true and they take place in every consumer goods store, whether at a brick-and-mortar store or online shop.

But midway through my vintage career, I became a minimalist and if you really let minimalism have its way with you, you begin to see the error of your ways not just in your wardrobe and home but your work life. 

I indeed sold more when I had more items. It also meant more money which meant a paid mortgage and my kids' private tuition taken care of.

But, there were negatives to having so many items too. It wasn't all dollar signs and joy. I had to deal with more stuff. I literally had things falling out of closets, cupboards, bins, and drawers. I lost things and I forgot I had certain items. It was a mess, at times.

The increase in sales also meant an increase in customer complaints, lost packages, and negative feedback. With more responsibility comes ... more responsibility. And I had spread myself too thin. I had lost my joy for vintage. Things came to a head this last November. My work needed a change.   

I needed a change.

At the highest point, I had almost 800 items in my shop. That's a good amount and I sold many things. But having that many things meant overwhelm. Did I need to make my shop more minimal? My wardrobe was great, my home was great, and I had pared down to love; everything I owned and used I loved. So, why wasn't I doing this for my own business? 

I knew why: the bottom line. 

Yet, that quest for money - because I did need it - had created burnout. Instead of enjoying the profit, I was annoyed at all the stuff I had in my shop, having to constantly take care of it, field questions from customers, and make sure I had more new stuff coming in.  

I've been into minimalism for the last seven years or so. Obviously, because the minimalist lifestyle has only been positive for me, I knew it would be a wonderful change. But, I knew if I combined it with the fifteen years of vintage, things were going to change big time.

I just wasn't sure I was going to make any money. I'd been doing "Have More, Make More" for my shop all these years. How was a smaller amount of items going to make me anything? 

But, I knew something had to give and decided I would rather give up making more money to get my mind back. I'd rather give up having 800 items and instead only have about 250 amazing items. If it meant less money, fine. It also meant less of a headache.

Once I made up my mind I was going back to just the basics -- good stuff, but less stuff -- for my shop I began to stop relisting items I didn't like. I gave away a ton of stuff to friends and family, even giving some vintage items as Christmas gifts. 

I donated bags of vintage things I didn't want in my shop to my local thrift shop (I think I went about five times in five weeks) and changed my business tenet from "Have More, Make More" to "Less But Better."

That means I may pay a little more for better items, but it means fewer items to take care of. 

Since I began this shift in November, I've sold, given away, and donated about 400 items. Gone. Poof. Out of there. Was it hard to give away items I once liked and paid money for? Yes. That always hurts.

But here's the kicker: All of the items I once loved, I gave back to the thrift shops (I source most of my vintage from thrift stores and estate sales) and I don't even miss them! Because the calm and clarity of my business superseded any loss, it's as if they never existed. (This is the same method as going through your closet and getting rid of clothing you bought but never wore. It hurts to know you paid for something you didn't wear, but it feels worse to hold onto it.)

Today, I'm grateful to have a simplified, beautiful, quality vintage shop and to have my mind in order.

I'll find out how well this strategy works as the year progresses. But if December sales are any indicator, the "less is more" concept is going to work brilliantly for my shop. December 2024 sales were in the top five sales months of all time for my shop. Top five in fifteen years! January is already starting out strong too. I'm in awe. 

Maybe you have a business that is more chaos than calm. Perhaps minimalism may be what you need to start this year with a fresh start and a new mindset. 

Minimalism has infected all facets of my life and I'm now living a chaos-free, happy, and fulfilling life (and business) because of it. 

Pare down to love and bring calm back to your wardrobe, home, and business. It's worth it.