A couple of years ago, I created an Instagram account to help bring traffic to my online vintage clothing shop. It felt like it had been years overdue, really, and I just wanted a way for someone who happened to land on a picture of a vintage item I'd posted to hop on over to my shop. It's free advertising, essentially, and I wondered why it had taken me so long to do it. There are literally thousands of other accounts like mine, so I'd be in a sea of similarity, but again, free advertising. Hard to say no to that.
Fast forward almost two years later, and I'm nearly ready to shut it down. And this is the question I'm facing: How much is enough?
I've been on Instagram for over a decade, with a private account, probably closer to a dozen years or more. And it's nothing like the "good old days," if you can actually call Instagram that. Everything is monetized now, and normal posts of beautiful things seem to be a thing of the past. Instead, we have reels, and a constant play of new, more, buy this, get that... we are bombarded with consumerism. Every post is an ad, including mine.
When I added this vintage account, I followed similar vintage accounts. At first it was great; we are all in the same business, and it was fun to see all the beautiful vintage clothing! But then things shifted: I started coveting and feeling inferior. I wanted to find the awesome vintage treasures that other accounts had. Was my inventory good enough? Was I good enough? Why wasn't I successful? Mind you, I am successful. I've done wonderfully well selling vintage without Instagram.
But watching reels and other vintage sellers' posts only added to my insecurity and greed. I wanted what they had. And I realized this: social media, for me, created a greedy and self-conscious state, as well as a huge spirit of guilt.
Guilt for not looking like the most curated shop; guilt for not having what others had; guilt for feeling covetous; guilt for not measuring up; guilt for not posting enough. On and on. I found that this guilt, this entrapment of guilt which also hides as pride, is on all of social media. It's a huge conglomeration of guilt, greed, and pride, and I've already had to unfollow accounts - so I wouldn't see what they were bringing in - to bring back my peace.
So if I am constantly feeling like I'm not enough or that I have enough, is this not the opposite of what God wants for me? Isn't this the opposite of minimalism? If you're like me and follow accounts that make you feel less than or guilty, maybe this is your voice of reason to self-examine your social media choices, just like I have.
When will it be enough for me? I'm scrolling through Instagram, feeling like I am not enough and don't have enough; I'm up against people who don't have a minimalist mindset. Then why am I comparing myself to them? I'll never have enough if I keep that mindset.
So, I have to do a few things.
Minimize the account - I'm on the fence about closing the account. I think I want to take it through the holiday season. But it's creating more confusion and chaos for me than the simple "post vintage items" account I thought it would be. If you have the same feeling of inferiority with your social media, then unfollow the accounts that make you feel this way. Or delete the social media app altogether. Because if guilt is all you feel, why are you immersing yourself in it?
Remind myself of Minimalism - I am selling just fine without my Instagram account. I have data metrics showing me how many people find my online shop via my Instagram account. It's very little. Yes, it points people to my shop if they like what they see, but most buyers go straight to the selling platform I use, rather than social media. Less is more. So I will probably go back to what worked for me. I can say no to excess and return to a more peaceful mind without my Instagram account.
I'm Not in Control - I think the biggest misconception, one that I'll always have, is that I think I have some semblance of control over my life. That if I add social media, I'll sell more items. If I have more items, I'll sell more items (not true, by the way); if I do more, be more, have more, work myself to the bone more, I'll reap a reward. All I can think about is Jesus saying, "Take my yoke upon you, my burden is light" (Matthew 11:28-30). It's not worth it! The anxiety and striving are not worth the peace I give up for an extra dollar or two.
If you're like me and trying too much, thinking you need to do more to be more successful, remember what minimalism is at its core: It's doing more with less. It doesn't get simpler than that.
When is it enough? Will it ever be? That's the question we all have to ask ourselves at the end of the day. I know my answer, and I plan on minimizing my social media again... back to the way it used to be in the "good old days."


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